the sexualization of female athletes in advertising

Originally written: 28 April 2015. The ongoing sexualization of young girls is perpetuating gender stereotypes and leading many girls to experience various health and mental health issues. in which participants reported that female athletes were both sexy and athletic rather than sexy or athletic, as often dichotomized in the research … This research included a qualitative study of three focus groups lasting 30-60 minutes. For example in this Nike shoe advertisement above she doesn’t even look athletic and Nike is an athletic wear company. The Objectification of Professional Female Athletes in Print ... Large breasts, sexuality and beauty seen in these adverts generate success and happiness making them the ideal form of a woman. The Journal of Social Psychology, 155(1), pp.1-11. Apr 21, 2022 | lady dior medium size | lady dior medium size In 2009, there was 1.6% female sports coverage, down from 8.7% in 1999. The representation of female athletes in the media, while minimal, is also sexist and objectifying, "Unlike male athletes, female athletes do not have the luxury of being primarily portrayed as performance athletes, as coverage of their beauty and sex appeal usually overshadow highlights of their on-field endeavors. Female Athletes Hypersexualized in Sport (PDF) Sexualization of woman in sports - ResearchGate In-text: (2015) Your Bibliography: Prlog.org.

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